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Keeping it in the Family
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1st December 2010
In response to high demand from its customers, Signwaves has announced a new addition to the Sentinel forecourt sign family. The new A0 poster unit fills the size gap between the existing 30” x 40” and 40” x 60” Sentinels.
Since its launch in 2004, Sentinel has sold in its thousands. Some of the biggest names in retail – brands like Asda, ATS, Sainsbury’s, Shell, Tesco and Toys ‘r’ Us, to name a few – have all tried, tested and continue to trust Sentinel to be their ‘silent salesman’. So, when the idea for a new A0 poster sign came along, the decision to use Sentinel (rather than designing a new product from scratch) was an easy one. Not only has this kept tooling and material costs (and therefore the sale price) to a minimum but also meant it could be on the shelf in no time. Sentinel’s designer, Simon Harvey (Product Design Manager at Signwaves): | ||
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“Having done several ‘custom’ design projects for customers wanting a high spec A0 poster sign, introducing a standard ‘on the shelf’ option was the next logical step. With six years solid service and many happy customers, Sentinel has proved itself to be an extremely powerful promotional tool. And now with three standard sizes to choose from, we’re very confident Sentinel can help even more brands and retailers drive footfall and sales in-store.”
For further information, visit the Sentinel page.
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